Firelight Productions Casestudy

Written by Jomar Reyes Wednesday, 15 July 2009 00:00

In the up and coming TV Production Seminar on of the featured presenters is Marcus Gillezeau of the Emmy winning Firelight Productions. Last year Apple Australia published this case study on the innovative production company.

To hear from Marcus in person, join us at the TV Production Seminar, held along side SMPTE2009. To register, visit tvproductionforum.com/seminar.

Founded and headed by Marcus Gillezeau and Ellenor Cox, Firelight Productions is the name behind numerous well-known documentaries and dramas, including the award-winning ABC TV series Afrika – Cape Town to Cairo, In the Line of Fire, Scorched, Storm Surfers and the highly acclaimed Little Dove Big Voyage.

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Hulu advertising: more expensive than TV

Written by Kelsey Brookes Friday, 26 June 2009 03:48

According to PC World, it costs more to advertise on Hulu than on TV, with rates of $60 per thousand viewers as compared to $20 - $40 on TV.

The reason for this is fairly straightforward, when you think about it:

Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads.

David Poltrack, chief research officer at New York-based CBS, cited a Neilsen discovery that fewer online ads means viewers are twice as likely to remember a commercial they've seen on Hulu than on television, Bloomberg reported.

Of course, viewership isn't large enough at this stage to completely write off TV advertising, but it's certainly a step in the right direction.

Free content delivered online via services such as Hulu are more easily tracked (who needs a Nielsen box when you have an IP address?) and can result in more targeted contextual advertising reaching the right viewers.

It could also mean the difference between life and death for shows such as Terminator: The Sarah Connor Chronicles whose viewerbase was known to be extremely large online.

Read the full article on PC World.

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Free TV!

Written by Kelsey Brookes Tuesday, 23 June 2009 01:00

Well. Sort of.

Samsung are giving away 22 inch TVs if you buy certain of the larger LCD TVs. Australia only.

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Quick links

Written by Forum Editor Monday, 22 June 2009 00:59

Reality TV. Would you really want it next door?

ABC3 announces new Aussie kids shows.

Apparently TV is in trouble, but thankful it's not print media.

Wikipedia plans to take on YouTube: Collaborative video editing within 90 days!

8% of us are dirty little media pirates.

Time for TV Production to go HD.

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