Future

The seminar explores television's role in producing innovative entertainment, engaging and developing community experiences that the online world is now driving. In redefining television, we can also investigate the future business revenue models that will shape and push production.

The days of one screen, many viewers are rapidly disappearing as advertisers and viewers enthusiastically adopt one-on-one communications through the internet and the small screen portable media players. To the other extreme, our viewers have also upgraded their home televisions to large, flat panel displays, with high definition becoming the new "standard" definition.

Today any person making commercially viable content for television must carefully consider all distribution options and deliver sophisticated internet responses to communicate with these audiences.

Internationally and locally, viewers are no longer limited to just a programme’s regional broadcast partner as the internet delivers potentially larger audiences who are just a click away and looking for your web sites, blogs and social networking outlets.

We also ask the question – what is the right workflow for the job type? Just as engineers in grey coats and dedicated black boxes made way for computers, today’s decision makers need to step back and review their creative process. Are they making the most of new technologies or do older platforms and workflows hold them back?

To cater for these demands content creators need to ensure their workflows can seamlessly output their material to suit their internet requirements. Post-production suites must include tools that can access, manipulate and format media for the internet as part of normal operations.