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Twitter used to gauge real-time reactions
Written by Kelsey Brookes Thursday, 08 July 2010 21:39
TwitterMedia is reporting on a new phenomenon that one U.S. production company is calling 'Google Mirth'.
At the D8 conference this year, Karen Swisher talked to Steven Levitan, executive producer of the show Modern Family.
We can't embed the video here, so pop over to All Things D to check it out. The good bit apparently starts at 4:09. We'll wait.
Levitan reports that when the show airs on the East Cost, the writers and producers get online and start searching for the show on Twitter.
People are watching the show, and people are, in real-time… they’re basically… they’re laughing on Twitter. “Ah haha! Love that line!” We get instant feedback.
MTV provides another example of Twitter being used for real-time feedback. During their VMA awards, MTV also made available their VMA Tweet Tracker, a custom visualisation of Twitter activity mentioning MTV and the celebrities showcased during the awards.
The Tracker shows a timeline at the bottom of the screen while floating images of celebrities shrink, grow and move around the screen based on the volume of activity associated with them.
This kind of real-time capability is unparalleled. While Nielsen boxes could gauge whether households were watching a show, (or at least had the TV on) this gives an insight into how the show is actually received as it's being broadcast.
As Steven Levitan put it on the official D8 liveblog:
0 CommentsI think what [Twitter is] doing is bringing people back to watching television live. Because they want to be a part of that conversation.
TV Production Forum - 2009 Seminar
Last Updated on Thursday, 18 February 2010 18:12 Written by Jomar Reyes Saturday, 13 February 2010 02:26
In June 2009, the TV Production Forum produced it's first Seminar in Sydney Australia. The international keynote speaker was Evan Schechtman of Academy & Grammy award winning production facility @Radical Media.
Evan presented his thoughts and ideas of "The Future of Television", the ongoing core theme of TV Production Forum.
0 CommentsAshton Kutcher's new web-to-TV venture
Written by Kelsey Brookes Sunday, 21 June 2009 23:55
Ashton Kutcher is one of the few Hollywood types who really get the potential for mixing online publishing with traditional TV for more than just marketing gimmicks.
His latest venture is an extension of a project originally started with MySpace during the recent U.S. Presidential elections, featuring celebrities pledging volunteer work for charity.
This has evolved to a TV production following various stars and their charity work.
Read about I Pledge on New Chatter.
0 CommentsCreativity in advertising
Written by Kelsey Brookes Sunday, 21 June 2009 23:52
Finally, an answer to one of the longest running questions in sport. 0 CommentsWarner Music DCMAs itself
Written by Forum Editor Tuesday, 05 May 2009 01:57
Warner Music have long been one of the slap-happy Digital Millenium Copyright Act serial abusers, issuing takedown notices regardless of fair use at the slightest provocation.
As it turns out, they're fairer in their application that we would previously have believed.
They've managed to issue takedown notices against themselves, issued against Sire Records whose parent company is Warners.
The ironic part of all this that Warner Music are effectively denying themselves and the artists they represent free publicity, while simultaneously decrying piracy as the sole cause of their current financial woes.
Full story on BoingBoing.
0 CommentsStock image site now selling video
Written by Forum Editor Monday, 04 May 2009 00:00
Fotolia, purveyors of fine stock images have finally announced the availability of their stock video offering.
Over 10,000 videos will be available at launch and can be used royalty-free for video ads, websites and more.
Full story on TechCrunch
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