Hulu, nearly #2

Written by Kelsey Brookes Thursday, 21 May 2009 22:00

In March this year, Hulu overtook Yahoo to become the third most-viewed video service online with over 50,000 more viewers than its defeated rival.

At over 380,000 videos viewed, it also only needs another 60,000 views per month before it overtakes Fox Interactive Media.

And that's where things get a little harder for our favourite little monetised video service. To overtake Google (which of course includes YouTube) they're going to need to increase their viewership by over 600% to even come close the behemoth's 5 million plus views per month.

Hulu is playing a slightly different game, of course. It has a solid monetisation strategy and a focus on long-form videos, a perfect platform for ad distribution. YouTube has had more difficulty producing revenue from their service, despite the million or so videos of kittens doing incredibly cute things.