Twitter used to gauge real-time reactions
Written by Kelsey Brookes Thursday, 08 July 2010 21:39
TwitterMedia is reporting on a new phenomenon that one U.S. production company is calling 'Google Mirth'.
At the D8 conference this year, Karen Swisher talked to Steven Levitan, executive producer of the show Modern Family.
We can't embed the video here, so pop over to All Things D to check it out. The good bit apparently starts at 4:09. We'll wait.
Levitan reports that when the show airs on the East Cost, the writers and producers get online and start searching for the show on Twitter.
People are watching the show, and people are, in real-time… they’re basically… they’re laughing on Twitter. “Ah haha! Love that line!” We get instant feedback.
MTV provides another example of Twitter being used for real-time feedback. During their VMA awards, MTV also made available their VMA Tweet Tracker, a custom visualisation of Twitter activity mentioning MTV and the celebrities showcased during the awards.
The Tracker shows a timeline at the bottom of the screen while floating images of celebrities shrink, grow and move around the screen based on the volume of activity associated with them.
This kind of real-time capability is unparalleled. While Nielsen boxes could gauge whether households were watching a show, (or at least had the TV on) this gives an insight into how the show is actually received as it's being broadcast.
As Steven Levitan put it on the official D8 liveblog:
0 CommentsI think what [Twitter is] doing is bringing people back to watching television live. Because they want to be a part of that conversation.
TV Production Seminar 2009 - FremantleMedia Session
Written by Jomar Reyes Thursday, 18 February 2010 18:38
Ben Liebman, of FremantleMedia presents his vision on the future of television at the 2009 TV Production Seminar.
0 CommentsTV Production Forum - 2009 Seminar
Written by Jomar Reyes Saturday, 13 February 2010 02:26
In June 2009, the TV Production Forum produced it's first Seminar in Sydney Australia. The international keynote speaker was Evan Schechtman of Academy & Grammy award winning production facility @Radical Media.
Evan presented his thoughts and ideas of "The Future of Television", the ongoing core theme of TV Production Forum.
0 CommentsDisney to acquire Marvel Entertainment
Written by Administrator Tuesday, 01 September 2009 10:00
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters.
Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value.
Burbank, CA and New York, NY, August 31, 2009 —Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.
@IBC Professional Combination, Pedestal From Miller
Written by Jomar Reyes Wednesday, 26 August 2009 05:26
AMSTERDAM, September 10, 2009. The new combination pedestal from Miller allows quick height adjustments utilizing a pressurized air system. When shooting at different heights or altering tilt angles; the pedestal freely readjusts the height of the column to the desired position. The air assisted system is able to hold any camera configuration up to 30kg. Ideal for small studios, sport, education, corporate and independent media organisations who wish to achieve high production values with this attractively priced camera support. System packages are available with the renowned range of 100mm Arrow fluid heads. A bowl adaptor is also available to allow the use of smaller 75mm heads.Quickly move around the shooting location.
The pedestal features a studio dolly so you can move freely, follow the subject and quickly reposition in the studio. A 1072mm (42.2in) open diameter of the studio dolly range offers a great stability and remains compact enough to manoeuvre through doorways while 125mm rubber wheels ensure perfectly smooth shots. The dolly wheels are equipped with cable guards.
A combination of mobility and versatility.
In addition to the column air assisted adjustment, other height configurations can be achieved by either extending or removing the column; you can choose to shoot from almost floor height up to 1.6m high. The modular concept makes it is easy to fold and to set up the pedestal without compromising on stability and quality. Weighing only 18kg, the complete Miller combination pedestal system is clearly lightweight and makes a good travel companion.
Don’t miss the opportunity to have a closer look at the new Miller Combination Pedestal at IBC 2009 at the Miller stand (11.D31) in the Hall II of the RAI Exhibition Centre.
0 Comments
